Search engine optimization can be a powerful way to drive traffic to your website. However, it can also be a gigantic pain in the wazoo.
Effective SEO should be leveraged. Meaning you shouldn’t be doing any SEO whatsoever. SEO should be fully outsourced and automated by leveraging all kinds of services and outsourcing sites.
If you’re doing SEO yourself, you’re not only spinning your wheels, but you’re also wasting an obscene amount of time that should be used for other more important tasks. So here are a few ways to put leverage in your SEO:
First and foremost, you want to use tools. Plenty of SEO gurus will tell you to manually process submissions and to manually submit articles. The only thing I believe in manually doing in SEO is writing unique content. Unique high quality content plays a very important role in ranking well in the search engines.
You should use tools to process submissions. To submit content to different sites and to basically automate any submissions that would otherwise had to be done by hand. The most famous submission tool would have to be Senuke, other than that there’s Article Marketing Robot, Bookmarking Demonand Magic Submitter. All good tools that have different roles.
Second is outsourcing. The key to profitable SEO isn’t manually writing and submitting articles, it isn’t even just using automation tools.
The key to profitable SEO is outsourcing! Outsourcing high quality content and the use of submission tools. First you need the tools, then you need someone to write high quality content to distribute through the tools.
You can hire a good writer for around $300/month who’ll produce at least 8 articles a day, 5 days a week or even longer. Once you have a good writer you need to hire someone to take the produced content and distribute/syndicate it across the Internet using the submission tools.
Again you can hire a cheap $300/month submitter via Odesk.com or Freelancer. It’s up to you how and who you hire.
Once you’ve got a profitable SEO system running, it’s time to invest. It’s time to invest in SEO services. SEO services already have systems setup. They have their content writers, they have their tools, their own private blogs networks and their own submission team.
You can just pay them to do your SEO, but it comes at a hefty price. To setup your own system with a writer, submitter and a few tools – it’ll cost you $600/month at a minimum. If you paid a service $600/month for the same thing; they’d only allocate maybe 5 days worth of their team’s time to your site.
So obviously it’s better to create your own SEO team. But creating your own SEO team is a huge hassle. People are unreliable, you need your own strategies, you need to stay up to date with Google’s algorithm and you need to be a good manager. For a few times the cost you can eliminate all that by paying a service provider.
I say setup your own profitable team first. Then with any excess marketing funds; invest in SEO services. You might put aside $500/month for SEO services. In return you might make $800. Either way SEO services generate a great ROI.
4. Using And Ranking Authority Sites
This is a fantastic way to put leverage in your SEO. But not quite in the same way. For some reason, Google hates new websites and is very likely to penalize a new site for spammy link building practices. Google almost never penalizes authority sites, no matter what kind of spammy SEO they’re getting up to.
By authority sites I mean blogger.com, squidoo.com, wordpress.com, ezinearticles.com and other web2.0 sites.
Authority sites that you can publish articles on. By publishing articles on authority sites that link to your own site; you can generate a lot of traffic. You can build a vast number of links to your authority site articles and swiftly rank them in the search engines. A whole lot faster than you could rank an article on your own site.
So when the authority site article/s rank on Google, people will read them and click through to your own site. There are 3 advantages to this strategy:
- Quick Rankings, You Can Build Any Links To Authority Sites Without Penalties
- Referral Traffic
- High Quality Backlinks
In conclusion, if you want to dominate the search engines and quickly rank for all your keywords; you need to put leverage in your SEO!
To Your Success,
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